Timetables, PT availability, leaderboards and notices — and where in the gym each of them actually belongs.
Gyms have an advantage most businesses do not: members come back three or four times a week and spend an hour on site. A screen gets seen repeatedly by the exact people you want to sell to. The trick is putting the right screen in the right place.
By location
Entrance and reception
Today's class timetable, what is on in the next two hours, and anything a member needs to know before they walk in — a closed studio, a changed class, holiday hours. This is the screen that saves your front desk from answering the same question forty times a day.
Gym floor
Slow-moving, glanceable content. Challenge leaderboards, PT availability with a name and a face, technique tips, and the occasional membership upgrade. Nothing that needs reading in a hurry — people are between sets.
Studio
Before class: what is running next and who teaches it. During class: leave it dark or on a plain brand slide. A busy screen in a class is a distraction.
Content that earns its slot
- Class timetable, scheduled so today's is on the screen without anyone touching it.
- PT profiles: name, photo, speciality, and how to book. This is the highest-margin thing on the board.
- Challenge and leaderboard slides — updated weekly, otherwise they lose credibility fast.
- Member milestones and transformations, with permission.
- Referral offer, on a permanent low-frequency rotation.
Keeping it honest
A timetable that is out of date is worse than no timetable — members stop trusting the screen and stop looking at it. Build the week's timetable as a scheduled playlist once, and it takes care of itself. Everything else can be a monthly refresh.